Executive Overview

Decision question · Is marketing investment translating into qualified pipeline against our goals?

Conversion typesExplicitImplicitRecommended

Qualified pipeline

CRM pending

$29M

5.3%vs $27.5Mrecommended

Quote / sample volume

4,518

4.7%vs 4,317explicit

Cost per qualified opp.

CRM pending

$276

2.4%vs $270recommended

Sourced / Influenced

CRM pending

54% / 46%

recommended

Spend vs plan

164%

7.9%vs $190.6K

Explicit (tracked) conversions, weekly

Explicit conversions

Design-in pipeline

Embedded components — engineered into a system

$20.9M

of $4.8M

Quote and sample requests are the early signal; design-in wins land in Salesforce.

Direct-tool demand

Measurement & validation tools — lead-to-quote

1,265

of 620 quotes / Q

SpectraScan and PoE Tester Request-Pricing volume.

Visibility index

Blended organic rank + AI-search presence

Emerging

of Target 72

Where engineers search — rankings on priority terms plus generative-answer presence.